Everyone is getting a piece of the pie.
Customers who leave a gratuity for their Domino’s delivery driver now have more of an incentive to do so: they’ll get a tip right back from the company.
The pizza chain is rolling out a new initiative, called “You Tip, We Tip,” starting Monday, April 29, when Domino’s will award customers a $3 coupon whenever they leave at least a $3 tip online for their courier.
The nice chunk of change — offered along with the pleasant message, “You’ve been tipped” — is valid for a week after each order and can be applied to online deliveries.
On a good day, a Domino’s driver can rake in $115 in tips, one worker claimed in a viral video last year.
When Domino’s announced the new promotion — which came not long after granting “emergency” free pizzas to customers last fall — Senior Vice President Kate Trumbull even took a dig at the pervasive issue of tablet “guilt tipping.”
“We love that customers have been tipping them for their great service since day one,” she said.
“But these days, everywhere you go, there’s a tip screen. The pressure to tip is real, even when no extra service is provided. So, we decided to flip the script and show our appreciation by tipping customers back.”
The promotion’s webpage currently shows a tablet tip screen, accompanied by the question, “Tapped out on tipping?”
A recent survey found that 75% of Americans feel that tipping culture has frustratingly gone too far.
In instances of sit-down dining, the Pew Research Center found that tip sizes are decreasing — with 57% of consumers tipping 15% or less.
A whopping 51% wouldn’t leave a tip for bad service at all, another survey showed.
