Former President Donald Trump added his name to a new product – and the item won’t come cheap.
The Republican presidential nominee licensed his brand to a company called TheBestWatchesonEarth LLC, which will peddle $100,000 gold- and diamond-encrusted watches emblazoned with Trump’s name, he announced Thursday.
The eye-popping price will be for a watch called the Trump Victory Tourbillon, covered with more than 100 diamonds and made from almost 200 grams of solid 18-karat gold.
“We’re doing quite a number with watches and the quality to me is very important,” Trump said in a video posted to his social media site Truth Social. “The Trump Victory Tourbillon. This isn’t just any watch. It’s one of the best watches made.”
The watches are sold in a limited quantity and numbered.
Trump said he owns watch number one.
The “true collector’s item” will make customers part of an “exclusive club,” Trump said.
The company’s website also advertises a $499 “Fight Fight Fight” watch that comes in a silver, onyx or red-colored face.
Some have criticized the watches as Trump’s latest money grab during his presidential campaign.
The billionaire has backed Trump-themed Bibles and luxury sneakers, as well as non-fungible token trading cards with images of him dancing.
“You know, it’s getting very expensive to be a supporter of Donald Trump,” MSNBC anchor Willie Geist said on Thursday after a segment on Trump’s latest advertisement.
The Trump Watch website includes a disclaimer about the products’ paid licensing deal – likely to fend off claims that Trump is monetizing his campaign.
“Trump Watches are not designed, manufactured, distributed or sold by Donald J. Trump,” the website said.
The Trump Organization and the Trump campaign did not immediately respond to requests for comment.
