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Business

PepsiCo revenue disappoints as inflation-battered customers cut back

PepsiCo’s second-quarter profits jumped but its revenue missed Wall Street’s expectations as cash-strapped customers cut back on snack spending amid persistent inflation.

The junk-food conglomerate — which owns brands including Pepsi, Frito-Lay, Quaker and Gatorade — also lowered its fiscal 2024 expectations, predicting organic revenue will reach 4%. While this number technically meets PepsiCo’s initial 4% goal, company executives said it is at the lower end of the range.

“When we’re saying at least 4[%], we were talking more about around 5% in our minds,” CEO Ramon Laguarta told analysts on a call. “Now we’re talking around 4…it’s related specifically to the consumer in the U.S.”

PepsiCo lowered its fiscal 2024 expectations as inflation-weary customers cut back on snack spending. memorystockphoto – stock.adobe.com

Shares fell 3% Thursday after the company announced the lukewarm projections.

The company raised average product prices by 5% in the second quarter – falling in line with first quarter price hikes – and overall volumes slipped 3% as the CEO cited the effects of inflation.

“Throughout we are seeing much more price sensitivity and consumers looking for more value across all income groups,” Laguarta told Reuters. “Now that is something that we have to take into consideration.”

The disappointing results represent a larger hit across the soda and snack industry. Though product prices – pushed up due to a long-lasting inflation surge – are starting to come back down, they are still higher than normal, according to analysts.

In an attempt to sway customers, the soda-snack conglomerate will be adding new flavors to its popular brands, including Lay’s, Doritos and Cheetos. The company is also offering a range of products at different price points.

“We have green shoots with some of the activities we’ve been executing, and July 4 has been very strong for us,” Laguarta said.

PepsiCo’s largest business – the North America beverages division – saw volumes drop by 3.5%. Its second-largest business – Frito-Lay North America – saw volumes fall 4%.

The major US snack company has raised product prices with multiple hikes over the past few years. PR Image Factory – stock.adobe.com
Product prices have started to come back down after being hiked up due to an inflation surge. Atlas – stock.adobe.com

PepsiCo did surpass earnings per share expectations, hitting an adjusted profit per share of $2.28 – higher than LSEG estimates of $2.16.

While revenue rose – up 0.8% to $22.50 billion – it came short of analysts’ expectations of $22.57 billion.

“It’s not a business to sit on its hands and there is a clear focus on profitable growth, so PepsiCo is going to have to pull various levers depending on products to try and stay on top,” an investment analyst told Reuters.

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