Elon Musk teased the launch of X TV on Monday as the billionaire looks to further transform what used to be Twitter into “the everything app.”
A 12-second clip Musk shared to X showcased the forthcoming network’s logo for the first time as it flashed across a stack of old televisions.
No other details were provided about the new venture, and Musk didn’t put a caption on the video, which garnered upwards of 14.2 million views less than three hours after being posted.
Musk had already announced last moth, however, that X was set to expand into an app “identical” to YouTube’s TV offering for smart televisions.
X chief Linda Yaccarino confirmed the endeavor last week, posting to the platform: “Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App.”
“This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” Yaccarino added, though an exact launch date remains unclear.
The exec did say, however, that users can expect a “trending video algorithm” to stay up-to-date on popular content, a “cross-device experience,” “enhaved video search” as well as videos organized by subject thanks to artificial intellience.
When The Post reached out to X for comment, a spokesperson declined to reveal X TV’s launch date.
X TV is part of the Musk’s larger initiative to make X the “everything app,” similar to China’s WeChat, which combines instant messaging, social media, mobile payments, video conferencing and other features.
As the billionaire further forays into video, the Tesla CEO has already tried to recruit popular YouTuber MrBeast to post a video to X.
MrBeast — formally known as Jimmy Donaldson — showed off how creators could reap financial benefits on X similarly to YouTube by posting a 20-minute feature to the social media platform.
One week after posting the video to X — where Donaldson test-drives more than $250 million worth of cars — he showed off that he earned an impressive $263,655 after amassing nearly 160 million views and over 5 million engagements, which includes interactions such as “likes” and comments.
He had also inked a deal with disgraced former CNN anchor Don Lemon, who was set to debut a new show exclusively on X on March 18 before being dumped.
Though it wasn’t immediately clear why exactly Musk unceremoniously canned Lemon just days before his show’s debut, the journalist reportedly demanded an astronomical wish list during contract talks — including a free Tesla Cybertruck, a $5 million upfront payment on top of an $8 million salary, an equity stake in the multibillion-dollar company, and the right to approve any changes in X policy as it relates to news content, according to a document reviewed by The Post.
The hint the X TV is, in fact, forthcoming comes after the company declared in a blog post earlier this year that it was diverting from its text-based roots and is “now a video-first platform,” noting that users can upload long-form videos to the platform.
People watch videos on X in eight out of 10 user sessions, per the blog post shared in early January.
