Biden and Harris join Mark Zuckerberg’s Threads, days after White House criticized Elon Musk

The White House on Monday joined social media platform Threads, the Meta rival to Elon Musk’s X social media platform.

The move, which the White House said was in the works for several weeks, comes just days after the White House and others criticized Musk for amplifying and endorsing an anti-Semitic post.

Major media companies, including Comcast, Disney and Warner Bros. Discovery, announced they would suspend advertising on X, formerly known as Twitter.

Messaging platform

The White House launched its own official account, as well as accounts for the president, first lady, vice president and second gentleman. Additionally, a spokesperson for President Biden’s re-election campaign told CNN that the president, as well as Vice President Kamala Harris, would also launch personal accounts on Threads.

A White House spokeswoman, Robyn Patterson, said the reason for the move is because “we are committed to meeting people where they are.”

The White House’s decision to join Threads gives additional credibility to the platform, controlled by Facebook founder Mark Zuckerberg. It also comes as some key public figures declare they are switching completely from X to Threads, citing Musk’s conduct as the impetus for the move.