Knott’s Berry Farm stops selling century-old favorite for jams, cookies in stores
Consumers will no longer be able to purchase Knott’s Berry Farm branded jams, jellies, preserves and cookies at grocery stores.
“Knott’s Berry Farm® brand has been discontinued and is no longer being sold,” a message on Knott’s Berry Farm Foods website, operated by the J.M. Smucker Company, reads.
The theme park of the same name in Buena Park, California, is owned by Cedar Fair.
An online Knott’s Berry Farm marketplace still exists, where people can purchase favorites trademarked under “Berry Market.”
Knott’s famous shortbread cookies with jam centers can be purchased at the park itself, FOX 11 reports.
“The decision to discontinue our Knott’s Berry Farm products is in alignment with our strategy to continuously evaluate our portfolio and ensure we are dedicating resources to the areas with the greatest growth potential,” the J.M. Smucker Company told FOX Business in a statement. “We appreciate the fans of the brand and look forward to continuing to serve them through our other offerings.”
Knott’s history goes back to the 1920s, when Walter and Cordelia Knott arrived to farm 20 acres of land, according to its website. A berry stand and Mrs. Knott’s Chicken dinner restaurant followed.
In 1940, Walter Knott began building a Ghost Town to entertain hungry guests lining up, and the theme park followed.
The Knott’s brand was partially sold to Conagra in 1995 prior to ending up under J.M. Smucker Company ownership in 1998.
One Knott’s Berry Farm brand jam, seedless raspberry, is still available to purchase in a 16-ounce jar on the J.M. Smucker Company’s website at the time of this story’s publication.
